Author(s): Ken Cato

Design

Branding really does matter in a competitive world - as Ken Cato AO, one of the world's leading branding experts, highlights in his illuminating new book, Recognise Me. Cato shows why brand identification should be the paramount goal of any enterprising firm, and how brand design is the ultimate factor that drives an enterprise towards recognition. He features very many examples of brand design and use to demonstrate the world's best practices in branding. And throughout he offers his own insights and those of leading personalities in business, the arts and the community.